We are a home grown brand which was established in 2017, and the journey started from Instagram with a few followers.I, Nida Afzal the owner of Chains & Charms being a die heart lover of Fashion Accessories and quirky stuff started this venture with some statement and fashion accessories for her, i wanted my thoughts and branding to be showcased, and there came Chains & Charms by Nida. Later on we came up with customised name accessories for both Him & Her which was something very trendy and exclusive and it turned out to be a real hit amongst people pan India.